About the role
As Sales Head – Allume Solar, you will lead the sales function and expand the business across residential, commercial, industrial and utility-scale markets, including business-to-government opportunities. You will shape the commercial direction of the solar business, strengthen market presence and build sustainable revenue growth.
Key Responsibilities
- Develop and execute annual and multi-year sales strategies, revenue targets, pricing frameworks and channel plans.
- Identify new markets, business opportunities and customer segments across Pakistan.
- Build and manage direct sales teams, dealer and distributor networks, EPC partnerships and institutional sales channels.
- Develop channel incentive structures and partner onboarding processes.
- Manage relationships with major commercial, industrial and government clients.
- Define sales reporting structures, territories and role responsibilities, while driving recruitment, development and performance management.
- Manage sales P&L, including revenue, gross margins and sales cost efficiency.
- Monitor pipelines, conversion rates, forecast accuracy, receivables and payment recovery.
- Work with Marketing, Supply Chain and Technical teams to strengthen brand positioning, generate demand and coordinate installation capacity.
- Develop customized solutions for major clients.
- Monitor competitor activity, pricing trends and regulatory developments.
- Track Pakistan’s energy sector, including net metering regulations, DISCO processes and the EPC ecosystem.
- Prepare and present sales dashboards and strategic reports to senior management.